For this project, only a short brief was given. The request was to have a brochure focused on strong client relations to send out to prospects. Having no name for this woodworking machine manufacturer, I came up with a smart alliteration with four w’s.
Derived from the four w’s in the company’s name, the emblem represents a ‘w’, while also showing the Roman numeral for ‘four’. The logo and a newly designed seal of quality were implemented on a bunch of applications to show the brand’s versatility.